Privacy Policy

Welcome to East Coast Wings. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wings-eastcoast.rest, place orders, interact with our services, or otherwise engage with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services immediately.

This Privacy Policy applies to all personal information collected by East Coast Wings through our website, mobile platforms, in-store interactions, loyalty programs, email communications, social media pages, and any other digital or physical touchpoints associated with our brand.

1. Who We Are

East Coast Wings is a food service business operating in the United States. We are dedicated to providing high-quality wing dishes and related food products to our customers. As a data controller under applicable United States privacy laws, we are responsible for deciding how and why your personal data is processed.

For any questions, concerns, or requests relating to your privacy and personal data, please contact us at the email address listed above.

2. Scope and Applicable Law

East Coast Wings operates in the United States and is subject to applicable federal and state privacy laws, including but not limited to:

• The Federal Trade Commission Act (FTC Act), which governs unfair or deceptive practices related to consumer data privacy.
• The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), applicable to California residents.
• The Children's Online Privacy Protection Act (COPPA), which governs the online collection of personal information from children under the age of 13.
• Other applicable state-specific privacy regulations, including those enacted in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with comprehensive privacy laws.

Where applicable, we comply with all relevant laws and regulations governing data protection and privacy in the jurisdictions in which we operate or have customers.

3. Information We Collect

We collect different types of information depending on how you interact with us. Below is a comprehensive breakdown of the categories of personal information we may collect:

3.1 Personal Information You Provide Directly

When you interact with East Coast Wings directly — whether online, in-store, or through communications — you may provide us with personal information, including:

• Identity Information: First name, last name, username or similar identifier, date of birth (for age verification purposes).
• Contact Information: Email address, telephone number, billing address, delivery address, and other similar contact details.
• Account Information: Login credentials (username and password), account preferences, loyalty program membership details, and order history.
• Payment Information: Credit card details, debit card details, billing information, and other financial data necessary to process your transactions. Note: full payment card numbers are not stored on our servers — we use third-party payment processors.
• Order Information: Details of food orders, customization preferences, dietary requirements, and special instructions you provide.
• Communications: Information contained in emails, feedback forms, customer support requests, surveys, reviews, or other communications you send to us.
• Marketing Preferences: Your choices regarding receiving marketing communications from us and our partners.

3.2 Information Collected Automatically

When you visit our website or use our digital services, we automatically collect certain technical and usage information, including:

• Device Information: IP address, device type, operating system, browser type and version, unique device identifiers, and mobile network information.
• Usage Data: Pages you visit, time and date of your visit, time spent on each page, hyperlinks clicked, search queries entered, referring URLs, and general navigation patterns.
• Location Data: Approximate geographic location derived from your IP address, and, with your consent, more precise GPS location data from your mobile device (used to find nearby restaurant locations or facilitate delivery services).
• Log Data: Server logs, error reports, and diagnostic data generated by our systems when you access our website or services.

3.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage objects, and other similar tracking technologies to collect information about your browsing behavior, preferences, and interactions with our website. For detailed information about the specific cookies we use and your options to manage them, please refer to our Cookie Policy, available on our website.

Categories of cookies we use include:

• Strictly Necessary Cookies: Essential for the website to function properly, including maintaining your session and enabling online ordering.
• Analytics Cookies: Used to understand how visitors interact with our website, including tools such as Google Analytics.
• Functional Cookies: Remember your preferences and settings to enhance your experience.
• Marketing/Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns.

3.4 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (e.g., Facebook, Instagram, Twitter/X) if you interact with our social media pages or log in using a social media account.
• Third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub) if you place an order through those services.
• Payment processors and fraud prevention services.
• Marketing partners and advertising networks.
• Publicly available sources.

4. How We Use Your Information

East Coast Wings uses the personal information we collect for a variety of legitimate business purposes. We only use your information in ways that are consistent with applicable law and, where required, with your consent.

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether placed online, by phone, or in-store.
• Managing your account and providing customer support.
• Verifying your identity and authenticating your access to your account.
• Processing payments and managing billing.
• Facilitating delivery services and communicating order status updates.
• Administering our loyalty and rewards programs.

4.2 Communications

• Sending order confirmations, receipts, and updates about your purchases.
• Responding to your inquiries, comments, and support requests.
• Sending important notices about changes to our services, policies, or terms.
• With your consent, sending promotional emails, newsletters, special offers, and marketing communications about our products and services.

4.3 Analytics and Service Improvement

• Analyzing usage patterns to understand how customers use our website and services.
• Improving our website, menu, ordering process, and overall customer experience.
• Conducting research and analysis to develop new products, features, and services.
• Measuring the effectiveness of our marketing campaigns and promotional activities.
• Monitoring and maintaining the security and integrity of our systems.

4.4 Legal and Compliance Purposes

• Complying with applicable laws, regulations, and legal obligations.
• Enforcing our Terms of Service and other applicable agreements.
• Responding to lawful requests from law enforcement or other government authorities.
• Detecting, investigating, and preventing fraud, abuse, or other unlawful activity.
• Protecting the rights, property, and safety of East Coast Wings, our customers, and others.

4.5 Personalization and Marketing

• Personalizing your experience on our website by displaying relevant menu items, promotions, and content based on your preferences and order history.
• Delivering targeted advertising on our website and on third-party platforms.
• Retargeting you with relevant ads after you have visited our website.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to unaffiliated third parties for their own commercial purposes without your consent, except as described in this Privacy Policy. We may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We share information with trusted third-party service providers who assist us in operating our business and providing services to you. These service providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy. They include:

• Payment Processors: Companies that process credit card and payment transactions on our behalf (e.g., Stripe, Square, PayPal).
• Delivery Services: Third-party delivery platforms and logistics companies that fulfill delivery orders.
• Technology Providers: Providers of website hosting, cloud storage, IT support, and cybersecurity services.
• Marketing and Analytics Providers: Companies that help us with email marketing, digital advertising, and analytics (e.g., Google Analytics, Mailchimp).
• Customer Support Tools: Platforms used to manage customer communications and support tickets.
• Loyalty Program Administrators: Companies that help manage and operate our customer loyalty and rewards programs.

5.2 Legal Requirements and Protection of Rights

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request.
• Enforce our Terms of Service or other applicable agreements.
• Protect the rights, property, or safety of East Coast Wings, our customers, employees, or others.
• Detect, prevent, or address fraud, security breaches, or technical issues.

5.3 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, bankruptcy, or other corporate transaction, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and if a materially different privacy policy will apply to your information.

5.4 With Your Consent

We may share your personal information with third parties not described above when we have obtained your explicit consent to do so. You may withdraw your consent at any time by contacting us at [email protected].

5.5 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, analytical, marketing, or other purposes. Such information is not considered personal information under applicable law.

6. Data Security

East Coast Wings takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, loss, or destruction.

6.1 Security Measures We Employ

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption technology to protect data transmitted between your browser and our website.
• Access Controls: We restrict access to your personal information to employees, contractors, and service providers who need it to perform their job functions. These individuals are bound by confidentiality obligations.
• Payment Security: Our payment processing systems comply with the Payment Card Industry Data Security Standard (PCI-DSS). We do not store full credit card numbers on our servers.
• Firewalls and Intrusion Detection: We deploy firewalls, intrusion detection systems, and other technical measures to protect our network and systems.
• Regular Security Assessments: We conduct regular security reviews and vulnerability assessments to identify and address potential risks.
• Secure Data Storage: Personal data is stored in secure, access-controlled environments.

6.2 Limitations

Despite our best efforts, no method of data transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you believe your data has been compromised, please contact us immediately at [email protected].

In the event of a data breach that affects your personal information, we will notify you as required by applicable federal and state law, including applicable state breach notification statutes.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements.

When personal information is no longer needed, we will securely delete, anonymize, or destroy it in accordance with our data retention procedures and applicable law.

8. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. East Coast Wings is committed to honoring these rights.

8.1 General Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information about you.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where we are required to retain data for legal or accounting purposes).
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly.
• Right to Data Portability: Where technically feasible, you may request a copy of your personal data in a structured, machine-readable format.

8.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the CCPA as amended by the CPRA:

• Right to Know: You can request detailed information about the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You can request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You can request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. To exercise this right, click the "Do Not Sell or Share My Personal Information" link on our website or contact us directly.
• Right to Limit Use of Sensitive Personal Information: You may have the right to limit our use of sensitive personal information to what is necessary to provide services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a different level of service as a result of exercising your privacy rights.

8.3 Rights for Residents of Other States

Residents of Virginia, Colorado, Connecticut, Texas, Montana, and other states with comprehensive privacy laws may have similar rights to those described above, including rights to access, correct, delete, and opt out of certain data processing activities. We honor these rights as required by applicable state law.

8.4 How to Exercise Your Rights

To exercise any of the rights described in this section, please submit a verifiable request to us by:

• Email: [email protected]
• Website: wings-eastcoast.rest (contact form)

We will respond to your request within 45 days of receipt. If we require additional time (up to an additional 45 days), we will notify you of the extension and the reason for it. We may need to verify your identity before processing your request. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

You may designate an authorized agent to submit requests on your behalf. We will require written proof of authorization and may still require you to verify your own identity.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing activities. Cookies are small text files placed on your device when you visit a website.

By using our website, you consent to the use of cookies in accordance with this Privacy Policy and our Cookie Policy. You can manage your cookie preferences through your browser settings or by using the cookie consent tool on our website.

Please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features, including the online ordering system.

For a complete list of cookies we use, their purposes, and how to manage them, please visit our Cookie Policy.

9.1 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Because there is currently no universally accepted standard for DNT signals, our website does not currently respond to DNT browser signals. We will update this policy if this changes.

10. Children's Privacy

East Coast Wings is committed to protecting the privacy of children. Our website, services, and marketing activities are directed to individuals who are 18 years of age or older. We do not knowingly collect, solicit, or use personal information from anyone under the age of 18.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. While our services are designed for adults, if we become aware that we have inadvertently collected personal information from a child under 13 — or under 18, where such restrictions apply — we will take prompt steps to delete that information from our records.

If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately at [email protected] so that we can take appropriate action.

11. International Data Transfers

East Coast Wings is based in the United States and your personal information is primarily processed and stored in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, processed in, and stored in the United States, where data protection laws may differ from those in your country of residence.

By using our services, you acknowledge and consent to the transfer of your personal information to the United States. We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

If we transfer personal data to third-party service providers located outside the United States, we require those providers to maintain appropriate safeguards for your personal information consistent with applicable law.

12. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by East Coast Wings, including links to our social media pages, delivery platform partners, and other external resources. This Privacy Policy does not apply to those third-party sites or services.

We encourage you to review the privacy policies of any third-party sites you visit. East Coast Wings is not responsible for the privacy practices, content, or security of any third-party websites or services linked to or from our site.

13. Social Media and User-Generated Content

Our website may include social media features, such as the Facebook Like button, Instagram share button, and other interactive tools. These features may collect information about your IP address and the pages you visit on our site, and they may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing those features.

If you tag East Coast Wings on social media, leave a public review, or submit user-generated content (such as photos of our food or reviews), please be aware that this content may be visible to others. We may share or repost user-generated content that tags or mentions our brand, but we will not publish personally identifiable information without your consent.

14. Marketing Communications

With your consent where required by applicable law, we may send you marketing communications about our menu, special offers, promotions, events, and new products. You may opt in to receiving these communications when you create an account, place an order, join our loyalty program, or sign up for our newsletter.

Opting Out: You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link at the bottom of any marketing email we send you.
• Contacting us at [email protected] and requesting removal from our marketing lists.
• Updating your communication preferences in your online account settings.

Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your orders, account, or our services, as these are not marketing communications.

15. How to File a Privacy Complaint

If you have concerns about how we handle your personal information and believe we are not complying with applicable privacy laws, we encourage you to contact us first so that we can address your concern:

• Email: [email protected]
• Website: wings-eastcoast.rest

We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, you have the right to file a complaint with the relevant regulatory authority.

15.1 Filing a Complaint with Regulatory Authorities

Depending on your location, you may file a complaint with the following authorities:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws including privacy-related obligations. You may file a complaint at www.ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Attorney General (for California residents): You may submit a complaint regarding CCPA violations to the California Office of the Attorney General at oag.ca.gov/privacy/ccpa.
• California Privacy Protection Agency (CPPA): California residents may also contact the California Privacy Protection Agency at cppa.ca.gov.
• State Attorney General Offices: Residents of other states with comprehensive privacy laws (Virginia, Colorado, Connecticut, etc.) may file complaints with their respective state attorney general offices.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, services, legal requirements, or applicable law. When we make material changes, we will:

• Post the updated Privacy Policy on this page with a revised "Last Updated" date.
• Send you an email notification if the changes are significant and you have provided us with an email address.
• Display a prominent notice on our website alerting you to the changes.

Your continued use of our website or services after the effective date of any updated Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with the changes, please discontinue use of our services and contact us to request deletion of your personal information.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

17. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to resolving your concerns promptly and transparently.

This Privacy Policy was last reviewed and updated on May 27, 2026. East Coast Wings is committed to transparency and protecting the privacy of all our valued customers.