Cookie Policy
Last Updated: May 27, 2026
1. Introduction
Welcome to East Coast Wings ("we," "us," or "our"). This Cookie Policy explains what cookies are, how we use them on our website wings-eastcoast.rest, and what choices you have regarding their use. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website.
We are committed to being transparent about the technologies we use. As a food business operating in the United States, we comply with applicable federal and state laws, including the Federal Trade Commission (FTC) Act, the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA) where applicable.
Please take a moment to read this Cookie Policy carefully. If you have any questions, you can reach us at [email protected].
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work efficiently, improve user experience, and provide reporting information.
Cookies set by the website owner — in this case, East Coast Wings — are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.
Cookies do not typically contain information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies are not viruses or malware and cannot execute programs or deliver viruses to your computer.
2.1 How Cookies Work
When you visit our website, your browser sends a request to our web server. The server responds by sending back the requested web page along with one or more cookies. Your browser stores these cookies on your device. The next time you visit the same website, your browser automatically sends the stored cookies back to the server, allowing the website to recognize you and remember your preferences or actions from previous visits.
Cookies can be session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period of time or until you delete them manually).
3. Types of Cookies We Use
We use the following categories of cookies on our website wings-eastcoast.rest:
3.1 Essential Cookies (Strictly Necessary)
These cookies are absolutely necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have asked for — such as viewing menu pages, submitting contact forms, or placing orders — cannot be provided. These cookies cannot be disabled through our cookie settings, as the website would not function without them.
Essential cookies do not store any personally identifiable information and are generally set in response to actions you take on the website, such as filling in forms or setting your preferences.
3.2 Analytical / Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance.
3.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. Functional cookies may remember your language preference, your location (for showing the nearest East Coast Wings location), or your preferred viewing settings.
3.4 Advertising / Targeting Cookies
These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Under the CCPA/CPRA, certain use of these cookies may constitute a "sale" or "sharing" of personal information, and California residents have the right to opt out of such activities.
4. Specific Cookies We Use
The table below provides detailed information about the specific cookies used on wings-eastcoast.rest, including their name, purpose, type, and duration.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_session_id |
East Coast Wings | Maintains your session as you navigate between pages, enabling core website functionality such as form submissions and page interactions. | Essential | Session (expires when browser closes) |
csrf_token |
East Coast Wings | Protects against Cross-Site Request Forgery (CSRF) attacks by verifying that form submissions originate from our website. | Essential | Session |
cookie_consent |
East Coast Wings | Stores your cookie consent preferences so that we do not repeatedly ask for your consent on every visit. | Essential | 12 months |
user_prefs |
East Coast Wings | Saves your website preferences such as language settings, region, and display preferences to improve your browsing experience. | Functional | 6 months |
location_cache |
East Coast Wings | Remembers your selected or detected location to display the nearest East Coast Wings menu, hours, and ordering options. | Functional | 30 days |
_ga |
Google Analytics | Registers a unique ID that is used to generate statistical data on how you use the website. Used to distinguish users and track sessions across the website. | Analytical | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how you use the website. Stores and updates a unique value for each page visited. | Analytical | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic websites to prevent server overload. | Analytical | 1 minute |
_ga_[ID] |
Google Analytics (GA4) | Used by Google Analytics 4 to persist session state and track user interactions across pages and sessions for reporting and analysis purposes. | Analytical | 2 years |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency and track conversions from Google Ads campaigns to our website. | Advertising | 90 days |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products, including real-time bidding from third-party advertisers, and to track conversions from Facebook Ads. | Advertising | 90 days |
_fbc |
Facebook (Meta) | Stores the last click attribution information when a user arrives on the website from a Facebook advertisement. | Advertising | 90 days |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report website user actions after viewing or clicking on one of the advertiser's advertisements, with the purpose of measuring the efficacy of an advertisement and presenting targeted ads to the user. | Advertising | 13 months |
Please note that the specific cookies in use may be updated from time to time as we modify or update our website and services. We will update this Cookie Policy accordingly.
5. Third-Party Cookies and Services
Some cookies on our website are placed by third-party services. These third parties may collect information about your online activities over time and across different websites when you use our website. We do not control these third-party cookies, and they are governed by the respective third parties' privacy and cookie policies.
The main third-party services we use include:
- Google Analytics: A web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users use our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. For more information about Google's privacy practices, visit https://policies.google.com/privacy.
- Google Ads: We use Google Ads to promote East Coast Wings. Google Ads uses cookies to track conversions and to show relevant advertisements to users who have previously visited our website. For more information, visit https://policies.google.com/technologies/ads.
- Facebook (Meta) Pixel: We may use the Facebook Pixel to measure the effectiveness of our Facebook advertising campaigns and to deliver relevant advertisements. For more information about how Facebook uses your data, visit https://www.facebook.com/privacy/explanation.
6. How to Manage and Disable Cookies
You have several options for controlling and managing cookies. Please note that if you choose to disable or block certain cookies, some features of our website may not work as intended, and your user experience may be affected.
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Privacy" section of your browser. Below are links to cookie management instructions for the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please be aware that if you use different devices (e.g., a desktop computer, a smartphone, and a tablet) to access our website, you will need to update your cookie settings on each device separately.
6.2 Opt-Out Tools for Analytics and Advertising
In addition to browser settings, you can use the following tools to opt out of specific third-party cookies and tracking technologies:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting and using your data by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: You can opt out of personalized Google advertising by visiting: https://adssettings.google.com
- Facebook (Meta) Ads Preferences: You can manage your Facebook ad preferences at: https://www.facebook.com/ads/preferences
- Network Advertising Initiative (NAI) Opt-Out: You can opt out of interest-based advertising from NAI member companies at: https://optout.networkadvertising.org/
- Digital Advertising Alliance (DAA) Opt-Out: You can opt out of interest-based advertising from DAA member companies at: https://optout.aboutads.info/
- Your Online Choices (for EU/EEA users): https://www.youronlinechoices.com/
6.3 Mobile Device Settings
If you access our website on a mobile device, you can control advertising tracking through your device's settings:
- iOS (Apple): Go to Settings > Privacy & Security > Tracking to manage app tracking permissions.
- Android (Google): Go to Settings > Privacy > Ads to manage your advertising ID and opt-out preferences.
7. Impact of Disabling Cookies
While you have the right to disable or restrict cookies at any time, please be aware that doing so may have the following effects on your experience with wings-eastcoast.rest:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | The website may not function properly. Core features such as navigation, form submissions, secure browsing, and account management may be unavailable or unreliable. |
| Functional Cookies | Your preferences will not be saved. You may need to re-enter your location, language, or display preferences each time you visit the website. |
| Analytical Cookies | We will not be able to track website performance or understand how users interact with our website. This means we may not be able to identify and fix issues or improve your overall experience as effectively. |
| Advertising Cookies | You will still see advertisements, but they will be less relevant to your interests. You may see the same ads repeatedly and may not receive promotions specifically tailored to East Coast Wings menu offerings. |
8. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, you can use the opt-out tools listed in Section 6 above to limit tracking across our website and third-party services.
9. California Privacy Rights (CCPA / CPRA)
If you are a resident of the state of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Some cookies used on our website, particularly advertising and targeting cookies, may constitute a "sale" or "sharing" of personal information as defined under California law.
As a California resident, you have the right to:
- Know what personal information is being collected and how it is used.
- Opt out of the sale or sharing of your personal information.
- Delete your personal information, subject to certain exceptions.
- Correct inaccurate personal information.
- Non-discrimination — we will not discriminate against you for exercising any of your CCPA/CPRA rights.
To exercise your right to opt out of the sale or sharing of your personal information (including through advertising cookies), you may use the cookie preference settings available on our website or contact us directly at [email protected].
10. Cookies and Children's Privacy
Our website, wings-eastcoast.rest, is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 through cookies or any other means. If you believe that a child under 13 has provided us with personal information through our website, please contact us immediately at [email protected] and we will take steps to remove such information and delete the associated cookies.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page. If the changes are significant, we may also provide a more prominent notice (such as a banner on our website or an email notification where we have your contact details).
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the details below:
East Coast Wings
- Email: [email protected]
- Website: wings-eastcoast.rest
We aim to respond to all cookie-related inquiries within 30 business days. For urgent privacy matters or requests under the CCPA/CPRA, we will endeavor to respond within the timeframes required by applicable law.